Roy Rogers is on an expansion kick.
The Western-themed fast food restaurant chain, headquartered in Frederick, is actively looking for new franchisees in Maryland as it seeks to double the number of its eateries in the U.S., co-president Jim Plamondon said.
“Over the years, we had not focused hard on trying to sell franchises; we were reactive rather than proactive,” he said. The company switched gears this year with the hiring of Gregg Koffler, a former vice president of franchise sales and development for Paris Baguette America, to ramp up franchise scouting as the fast food chain’s vice president of franchise sales.
“We’ve certainly improved the brand over the last several years; we’ve hired a number of industry veterans to help us in this effort,” Plamondon said. “We decided we’re going to reach out into the restaurant world and try to recruit franchisees.”