Taking its “Protect This House” slogan seriously, Under Armour is pushing its relationship with the University of Maryland to the next level even as it pulls back on similar deals nationwide.
The state’s flagship university and the Baltimore-based sports apparel and footwear maker launched by former Terps football player Kevin Plank have agreed on a new contract that will provide $98 million to Maryland over 12 years. The deal would begin July 1 and run through June 30, 2036.
The proposal will be reviewed Friday by the University System of Maryland’s Board of Regents.
“The University of Maryland, like Under Armour, is special. We will forever be connected thanks to our brand quite literally being born on the field in College Park, so this extension further solidifies our commitment,” said Plank, Under Armour’s executive chairman. “Through this partnership, we will continue to gain access to not only Maryland’s athletes, but also their entrepreneurial mindset and common passion for innovation. The proximity to Baltimore and the elite level of talent they attract as the state’s flagship institution gives us further reason to be excited.”
Click here to read the rest of the article written by Edward Lee over at The Baltimore Sun
