Klutch Sports Group is known for representing high-profile athletes across some of North America’s largest leagues, but the agency is also expanding its brand representation, which now includes Monumental Sports & Entertainment as it prepares to undergo an $800 million-plus renovation of Capital One Arena.
Terms of the deal were not disclosed, but Monumental President of New Media & Enterprises Zach Leonsis said Klutch will work with Monumental to drive partnership revenue and new partnership possibilities as it looks to reinvent Capital One Arena. Monumental recently announced a number of major partnerships including with United Airlines and KPMG.
Speaking at Sports Business Journal’s Dealmakers conference in D.C., Klutch Sports Group founder and CEO Rich Paul said the decision to ink a deal with Monumental came due to multiple factors.
“I felt like the brand was strong enough and had a reputation around all the leagues that was respected,” Paul said.
